Assumption College
Assumption College San Lorenzo

Web Content Manager and Social Media Specialist

Reports to: College President
Collaborates with: Bed, SHS, and HED Chairpersons and Unit Heads
Consults with: The A-Teams and Head of CMAR


1.1 Strategy Development and Implementation:
Develop and execute the institution-wide digital media strategy, ongoing content development, and client engagement. This is including, but not limited to, Facebook, Twitter, Google+, Pinterest, Instagram, and YouTube.
Complete special projects as assigned

1.2 Campaign Design and Implementation:
Develop, coordinate, and execute digital marketing campaigns by providing content messaging, coordinating with team members, managing department deadlines, and communicating with key stakeholders
Oversee organization-wide online advertising initiatives, including Search Engine Marketing, banner advertising, and social media advertising
Maintain messaging and branding consistency across online platforms
Creates a budget for the campaign and implements it.

1.3 Content Development:
Collaborates with other units and departments for content development.
Perform writing, copywriting, editing, and proofing of marketing materials, web content, social media posts, blogs, and online advertising.

1.4 Community Administration/ Management :
Devising strategies to drive online traffic to the company website.
Manages client’s queries and conversations.
Work with and manage external partners as needed to achieve digital marketing goals.

1.5 Reporting and Analytics:
Assess performance metrics including project and campaign analytics, efficiency metrics, brand metrics, customer metrics, and overall return on investment for digital marketing and communications initiatives and makes recommendations based on findings
Compile competitive information.
Review new technologies and keep the company at the forefront of developments in digital marketing.

1.1 Office operational systems designed and fully implemented in accordance with school policies, procedures and standards, including:

1.2 Timely preparation and monitoring of the institution-wide digital media strategy plan.
1.3 Timely preparation, implementation and monitoring of the digital marketing campaigns.
1.4 Timely submission of edited inputs for content development.
1.5 Timely and accurate presentation of digital media analytics and status reports to the President and other stakeholders
1.6 Compliance with school policies.

2. Completed the following activities and outputs
2.1 Report on the status of the Institution’s digital media strategy plan.
2.2 Report on project and campaign analytics.
2.3 Timely review/feedback and/or recommendations to the President’s Committee on necessary actions for sustainable digital marketing strategies.

3. Positive satisfaction from partners/stakeholders received for all digital marketing programs and projects

Minimum Qualifications:
• College degree
• Computer literate

Additional Qualifications and Experience:
• 3 years’ experience in social media marketing (tools, application, channels, design, strategy)
• Excellent verbal and written communication skills
• Experience with visual communication principles
• Familiarity with web design and content management systems
• Exhibits in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc) and how each platform can be deployed in different scenarios
• Proficient in content marketing theory and application
• Proficient in Adobe Photoshop and Premiere
• Basic knowledge in web development and coding
• Proficient in basic WordPress functions and other related CMS (content management system) platforms
• Proficient in content marketing theory and application
• Strong research and data analysis skills.
• Ability to excel in a detail-oriented, deadline-driven environment
• Strong interpersonal and customer service skills
• Ability to prioritize tasks while maintaining constant level of high quality
• Ability to be a strong team player and work with/for multiple employees to achieve deadlines
• Self-motivated and Creative